Email Marketing Specialist

About AI Studio

AI Studio puts every great AI model in one iOS app: cinematic video, 4K images, original songs, and natural voiceovers — on iPhone and iPad. Over 100,000 creators use us every month, we're self-funded, and we ship every week. Small team, no bureaucracy, and marketing sits at the same table as product.

The Role

This is a hands-on specialist role for someone who has done this before.

You'll own email at AI Studio end to end: lifecycle flows that move users from download to trial to paid subscriber, campaigns that bring lapsed users back, and outbound sequences that open new audiences. You know Klaviyo (or an equivalent platform) inside out, you've run email sequencers, and you treat deliverability as a craft, not an afterthought.

• Type: Part-time, ~15–20 hours per week
• Location: Fully remote
• Contract: Freelance / contract, long-term if it works for both sides
• Schedule: Flexible, with a few overlapping hours for syncs and reporting

What You'll Do

• Build the lifecycle engine: Design and ship automated flows — welcome series, onboarding, trial nurture, abandoned-checkout, win-back, and re-engagement — mapped to where each user actually is in their journey.
• Own the platform: Set up and run our email stack (Klaviyo or similar): lists, segments, events, templates, automations, and integrations with our product data.
• Run outbound sequences: Plan and execute multi-step sequences with modern sequencing tools (Instantly, Smartlead, Lemlist, or similar) — inbox warm-up, personalization, and reply handling included.
• Segment and personalize: Slice the audience by behavior, engagement, and lifecycle stage so every subscriber gets email that feels written for them — not a blast.
• Protect deliverability: Own sender reputation end to end — SPF, DKIM, DMARC, domain warm-up, list hygiene, and compliance (opt-in, CAN-SPAM, GDPR).
• Test and optimize relentlessly: A/B test subject lines, copy, layouts, and send times; report on opens, clicks, conversions, and revenue per email — and act on what you learn.
• Write copy that converts: Draft persuasive, on-brand email copy and brief mobile-first templates (you'll have design support, but you can ship alone when needed).

What We're Looking For

Must-Haves

• 2+ years of hands-on email marketing experience, ideally for consumer apps, subscriptions, or e-commerce.
• Deep, practical experience with Klaviyo or a comparable platform (Braze, Customer.io, Iterable, Mailchimp) — flows, segments, events, and analytics, not just campaign sends.
• Real experience with email sequencers and outbound tooling (Instantly, Smartlead, Lemlist, Apollo, or similar).
• Working knowledge of deliverability: authentication (SPF/DKIM/DMARC), warm-up, sender reputation, and list hygiene.
• Strong email copywriting in English and a good eye for layout and visual hierarchy.
• An analytical mindset — comfortable with A/B tests, cohort thinking, and tying email to revenue.
• Self-managing: you can own a channel with clear targets and minimal supervision.

Nice-to-Haves

• Experience emailing for iOS/mobile apps specifically (deep links, App Store funnels, trial mechanics).
• Familiarity with product analytics tools (Mixpanel, Amplitude, GA4, Firebase).
• Basic HTML/CSS for email templates.
• Experience using AI tools for copy and creative — we'd expect nothing less.

How We Work

• Part-time, high impact: 15–20 focused hours per week on what actually moves the needle.
• Remote-first: Work from anywhere, with a few shared hours for syncs and reviews.
• Outcome-driven: We measure email by conversions and revenue, not by volume sent.
• High trust, low ego: You own the channel; we give you product data, design support, and direct access to the founders.
• Competitive compensation: We value experienced talent and structure offers accordingly.

Why Join AI Studio

• Build an email program from a strong foundation — 100,000+ monthly users and growing — rather than inheriting someone else's mess.
• Your flows compound: work you ship this month keeps converting next year.
• Work directly with founders, with the freedom to test boldly and scale what works.
• Market a product people genuinely love showing off — your emails get to carry videos, songs, and art made by the app itself.