Performance Marketing (Meta Ads)

About AI Studio

AI Studio puts every great AI model in one iOS app: cinematic video, 4K images, original songs, and natural voiceovers — on iPhone and iPad. Over 100,000 creators use us every month, we're self-funded, and we ship every week. Small team, no bureaucracy, and marketing sits at the same table as product.

The Role

This is a senior, hands-on role — not a training position.

You'll own Meta Ads (Facebook & Instagram) end to end for iOS user acquisition: strategy, campaign architecture, creative testing, measurement, and scaling. Your job is simple to describe and hard to do — turn ad spend into subscribers, profitably, under modern iOS privacy constraints (ATT, SKAN, AEM).

• Type: Part-time, ~15–20 hours per week
• Location: Fully remote
• Contract: Freelance / contract, long-term if it works for both sides
• Schedule: Flexible, with a few overlapping hours for syncs and reporting

What You'll Do

• Own the Meta account: Plan, launch, and scale campaigns for installs, trials, and subscriptions — prospecting, retargeting, broad, and Advantage+ setups where they earn their place.
• Run a real creative engine: Brief, test, and iterate on UGC-style ads, hooks, and angles with our product and creative side. In consumer apps, creative is the targeting — you'll treat testing velocity as a first-class metric.
• Master iOS measurement: Own AEM event prioritization, SKAdNetwork conversion value schemas, and MMP data (AppsFlyer, Adjust, or similar) so decisions are made on signal, not noise.
• Optimize for the funnel that matters: Manage budgets, bids, and audiences against CPI, CPA, trial-to-paid conversion, ROAS, LTV, and payback — not vanity installs.
• Report like an owner: Ship a clear weekly readout (spend, installs, trials, subs, ROAS by campaign/ad set/ad) with concrete next steps: what to kill, what to scale, what to test.
• Expand what works: Propose GEO/language expansion, budget reallocation, and new creative directions based on data.

What We're Looking For

Must-Haves

• 2+ years of hands-on Meta Ads experience specifically for consumer mobile apps (iOS), ideally subscription-based.
• Proven, practical fluency with SKAdNetwork (schemas, postbacks, limitations), ATT, and AEM — and what they mean for optimization and reporting.
• Experience with at least one MMP (AppsFlyer, Adjust, Branch, Singular, etc.).
• Strong command of app growth metrics: CPI, CPA, CAC, ROAS, ARPU, LTV, retention, payback period, cohort analysis.
• A track record of building campaign structures from scratch and scaling them profitably.
• Comfortable owning a channel independently with clear targets and minimal micromanagement.
• Strong written and spoken English for async updates and reporting.

Nice-to-Haves

• Experience with subscription paywalls, trial funnels, and pricing tests in consumer apps.
• Familiarity with Firebase, GA4, Amplitude, or similar analytics tools.
• Experience briefing and scaling UGC creatives across Reels, TikTok, and Shorts.
• Google App Campaigns / Apple Search Ads experience as a secondary channel.
• Genuine interest in AI and creative tools — you'll be marketing them daily.

How We Work

• Part-time, high impact: 15–20 focused hours per week on what actually moves the needle.
• Remote-first: Work from anywhere, with a few shared hours for syncs and reviews.
• Outcome-driven: We care about ROAS, LTV, and payback — not activity theater.
• High trust, low ego: You own your channel; we give you clean data, fast creative turnaround, and direct access to the founders.
• Competitive compensation: We value senior talent and structure offers accordingly, with upside as spend scales.

Why Join AI Studio

• Own the paid growth engine for a fast-scaling consumer AI app — your decisions show up in revenue the same week.
• Work directly with founders on high-leverage growth decisions, without layers of approval.
• Market a product that's genuinely fun to advertise: the app makes the content your ads are made of.
• Join a team that understands modern iOS UA (SKAN, ATT, privacy) and invests in doing it right.