Performance Marketing (Meta Ads)

About AI Studio

AI Studio puts every great AI model in one app, on iPhone, iPad and the web: cinematic video, 4K images, songs and voiceovers, actively used by over 10,000 creators every month and by more than 1,000,000 creators to date. We are self-funded with no outside investors, we ship every week, and decisions get made in days, not quarters. The company is registered in Türkiye and the team works remotely from Germany, Ukraine, Canada, Italy and Türkiye. Marketing sits at the same table as product and research.

The Role

This is a senior, hands-on role, not a training position. You will own Meta Ads (Facebook and Instagram) end to end for iOS user acquisition: strategy, campaign architecture, creative testing, measurement, and scaling. The job is simple to describe and hard to do: turn ad spend into subscribers, profitably, under modern iOS privacy constraints (ATT, SKAN, AEM).

• Type: Part-time, about 15 to 20 hours per week
• Location: Fully remote; the team is spread across Germany, Ukraine, Canada, Italy and Türkiye
• Contract: Freelance / contract, long-term if it works for both sides
• Schedule: Flexible, with a few overlapping hours for syncs and reporting

What You Will Do

• Own the Meta account: Plan, launch, and scale campaigns for installs, trials, and subscriptions; prospecting, retargeting, broad, and Advantage+ setups where they earn their place.
• Run a real creative engine: Brief, test, and iterate on UGC-style ads, hooks, and angles with our product and creative side. In consumer apps, creative is the targeting; you will treat testing velocity as a first-class metric.
• Master iOS measurement: Own AEM event prioritization, SKAdNetwork conversion value schemas, and MMP data (AppsFlyer, Adjust, or similar) so decisions are made on signal, not noise.
• Optimize for the funnel that matters: Manage budgets, bids, and audiences against CPI, CPA, trial-to-paid conversion, ROAS, LTV, and payback, not vanity installs.
• Report like an owner: Ship a clear weekly readout (spend, installs, trials, subs, ROAS by campaign / ad set / ad) with concrete next steps: what to kill, what to scale, what to test.
• Expand what works: Propose GEO and language expansion, budget reallocation, and new creative directions based on data.

What We Are Looking For

Must-Haves

• 2+ years of hands-on Meta Ads experience specifically for consumer mobile apps (iOS), ideally subscription-based.
• Proven, practical fluency with SKAdNetwork (schemas, postbacks, limitations), ATT, and AEM, and what they mean for optimization and reporting.
• Experience with at least one MMP (AppsFlyer, Adjust, Branch, Singular, or similar).
• Strong command of app growth metrics: CPI, CPA, CAC, ROAS, ARPU, LTV, retention, payback period, cohort analysis.
• A track record of building campaign structures from scratch and scaling them profitably.
• Comfortable owning a channel independently with clear targets and minimal micromanagement.
• Strong written and spoken English for async updates and reporting.

Nice-to-Haves

• Experience with subscription paywalls, trial funnels, and pricing tests in consumer apps.
• Familiarity with Firebase, GA4, Amplitude, or similar analytics tools.
• Experience briefing and scaling UGC creatives across Reels, TikTok, and Shorts.
• Google App Campaigns or Apple Search Ads experience as a secondary channel.
• Genuine interest in AI and creative tools; you will be marketing them daily.

How We Work

• Part-time, high impact: 15 to 20 focused hours per week on what actually moves the needle.
• Outcome-driven: We care about ROAS, LTV, and payback, not activity theater.
• High trust, low ego: You own your channel; we give you clean data, fast creative turnaround, and direct access to the founders.
• Competitive compensation: We value senior talent and structure offers accordingly, with upside as spend scales.

If You Are Interested

Use the form below. Alongside your CV, we would love to see:

• Your CV and LinkedIn profile, plus a short introduction.
• One or two short case studies: an iOS app you scaled on Meta, what you changed, and what happened to CPI and ROAS.
• The tools you have used hands-on (MMPs, creative tooling, analytics).
• Your expected compensation for this position.

We read every application and reply to all of them.